享受新事物，大腦也愉悅！時尚出租崛起 Newness is pleasure! Fashion rental service is rising

Fashion rental services have been widely adopted because people have noticed how small their space is and how much stuff they don’t need during lockdown. In addition, people are concerned about their pay packet but still want something new to wear without the financial risk.

However, the concept of “new” was redefined by advocates. There is nothing new in fashion. It’s just presented in a different way at a different time. That is, newness is the individual’s perception.

Why do people still desire “newness” during tough times? Psychologists say humans associate newness with pleasure, and fashion rental services can give us the dopamine release we need.

友善讓你懂 │ 解說

在疫情封鎖期間，大家發現自己家裡的空間其實很小，擁有太多不必要的物品；再加上考量薪資後，很多人希望能在不影響財務情況下，依舊能夠穿戴新衣服，因此時尚出租業近來愈來愈廣泛被接受。

不過，倡議者其實也在重新定義何謂「新」。畢竟，在時尚裡沒有真正的「新」，只是在不同時空、以不同方式呈現美感而已。換句話說，所謂的「新」取決於個人認知。

那麼，為什麼即便碰到疫情當前的困境，我們仍然會渴望新事物呢？心理學家指出，人類把新事物與愉悅感連結在一起，因此時尚出租業藉由不斷提供新事物，能讓大腦釋放帶來愉悅感的多巴胺。

輕鬆帶著走 │學習

associate with 指「把 A 與 B 聯繫或連結起來」，通常指抽象概念上的連繫。

例句：Most people associate the brand with environmentally friendly and equality.
大眾通常會把這個品牌與友善環境、平等等概念連結起來。

本篇其他相關單字，介紹如下：

• pay packet (n.) 工資、薪資
• financial risk (n.) 財務危機
• individual (n.) 個人、個體
• perception (n.) 觀念、認知、看法
• dopamine (n.) 多巴胺